How important is training for your staff?


How-Important-Is-Training-Blog-ImageOngoing training – what a ridiculous concept. Your employees will start feeling valued and end up performing better at work. Before you know it, you’ll have happy, motivated staff. Makes you shudder, doesn’t it? Horrifying.

In case you missed it, (because it was subtle) that was sarcasm.

Are you a manager or supervisor? If so, pull up a seat. We need to talk.

We’ve all been there. Fed-up. Uninspired. You see it on your team: their lack of interest. The complete absence of any motivation. Whatever you do, don’t do the bare minimum and think that makes you a ‘great leader’.

Like showing your team you care by forcing rapport over small talk. We heard you recounting that ‘hilarious’ tale from your weekend when the waiter brought over the wrong bill (trust us – you did have to be there. Stop telling this).

Similarly, don’t ask to watch a video of your employee’s kid’s chess tournament if you just don’t care. Of course you don’t. No one does.

Truth is, you spend 8 hours and 55 minutes of the workday ignoring your employees. Those 5 minutes making forced chat around the microwave does not a great boss make. Instead, why not show your team you care about them by training them? It’s a revolutionary concept but stick with me…

Training tells your team they’re important to your business. But that’s not the only reason. Don’t you think you’ll benefit from more knowledgeable, confident staff? Course you will. So, here’s a break-down list of why great training is worth investing in.

Good training reminds people of the company goals

‘Reminding? They shouldn’t need reminding! They all love the company, and live and breathe the goals’.

Sorry, I was too busy laughing. Unfortunately (for you) this is real life, and if people haven’t been refreshed, there’s every chance that a good chunk of them have slipped into a professional autopilot.

You know when you turn up to work, perform your job, and go home… without any real memory of what happened in between? You know what I’m talking about.

The same way you go to the drive-through after work, eat it all in your car, and cry for twenty minutes. Don’t worry – your partner still thinks you’re on that healthy eating plan. Your secret’s safe.

What was I saying? Oh yeah – refreshing your team’s memory to why their role is vital to operations (and the effect it has on the company) will remind them why they come to work every day. No, it’s not just to pay the bills – and we shouldn’t be promoting this idea. Believe it or not, most people want to feel like they’re making a difference at work.

It stops individuals from stagnating

Your company won’t stay the same constantly. Goals change; you might introduce new products or have new focuses. Without training, staff won’t make that shift. They’ll continue carrying out their jobs the same way they always have.

If that’s sales, that means the same amount of sales for your company. Customer service? The same old customer service techniques. Marketing? No new approaches. You get what I’m saying.

New techniques will refresh the way your people approach customers or problems.

You’ll create a happier environment

I already said this, but I’m saying it again.

It’s pretty simple. Invest in people, make them feel valued, and you’ll notice a lift in morale. No one wants a miserable workplace. Not even Darth Vader, or that evil cat-stroking doctor from Inspector Gadget. Not even them.

Ongoing training builds confidence

A lack of professional confidence often stems from a lack of knowledge (accompanied by the feeling you really should know more). Ever asked a salesperson a question and had them look away, scratch their head and stumble their way through some poorly-cobbled-together response? Bit embarrassing isn’t it. You know full well they’ve got no idea what the words coming out of their mouth mean.

But there’s this weird culture – especially in sales and customer service – where we think we can’t admit we don’t have all the answers. But this leads to your staff giving out the wrong answers, and not communicating or doing their job to the best of their abilities.

Training gives people the chance to ask the questions they need to – and learn the answers. Without question, this will lead to better-performing staff.

And lastly:

You’ll attract the right people

…To your company, that is. We can’t help with your private life – and neither can your parents.

Thing is – smart, dynamic, hard-working people love to grow their skill set. They thrive on developing and learning new stuff. You can be sure they’ll be drawn to somewhere that promotes active learning, which is exactly what you want.

Consider the alternative. An office full of people content with what they already know, with no hunger to learn more. Doesn’t exactly sound inspiring, does it?

So, when the time comes to recruiting, you’ll be sure to get the interest of the top-draw talent if you have a great, healthy approach to learning. …But, don’t do it to tick a box.

If you’re training your staff, commit. Re-visit lessons you’ve learned and ensure they’re being used. Like a team meeting to ask how the training has helped, with people sharing their experiences.

And whatever you do, don’t stand for dull learning. There’s no excuse for this.

If your learners are bored, they won’t be inspired or even interested enough to retain what they’re hearing. Being sat in a room for 4 hours reading through print-outs about Data Protection might sound like a fun afternoon to you (bit strange, that) but it’s not to anyone else. You may as well be chucking your training budget down the drain. And no one wants that.

Learn how to keep your learners interested with this free guide:


Jasmine Ballard

Author Jasmine Ballard

Jasmine Ballard is a Script Writer at Litmos Heroes, writing engaging and concise learning content. She likes to get bad jokes in wherever she can, too. Her career history has been pretty mixed - working several crew roles in the TV industry, the PR industry, as an abseiling instructor, and in computer sales. She loves comedy and writes scripts in her spare time.

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