Newsquest Media Group Ltd. is the second largest publisher of regional and local newspapers in the United Kingdom. With 205 brands across the UK, publishing online and in print (165 newspaper brands and 40 magazine brands), it reaches 28 million visitors a month online and 6.5 million readers a week in print. Based in London, Newsquest employs a total of more than 5,500 people across the UK, which includes over 1,000 experienced media sales people that help local businesses promote their products and services to local audiences.
Having recently purchased a LMS (Academy Online) to support their sales staff, they wanted to provide the team access to a wide range of online material to support their introduction to the Group and their continuous development. They wanted to transition from traditional classroom based training to a more flexible, blended approach using online content and greater application back in the workplace. And they wanted their learners to enjoy training.