One of the wisest things we’ve ever read about marketing said: “Marketing is a contest for people’s attention”, which is irrefutably accurate. But isn’t L&D fighting the same battle? After all, we’re both aiming:
- To engage and drive interest with a potentially distracted, detached audience
- To instigate a change in behaviour, whether that’s to come to our website to buy something new, or visit a new LMS
Instigate a change in behaviour? Wouldn’t we all love that?
Learn how to make modern marketing approaches work for your L&D function, with key approaches and inspiration from Litmos Heroes’ Senior Marketing Manager. This guide will show you how to get started!